The Long Tail: Long on Value.

Since there's a ton of reviews circulating on Chris Anderson's book, The Long Tail, I'll work to keep my "chime in" brief. It's worth the time. Worth the bucks (like $18, maybe). If you liked Freakonomics, you'll love this book. Heck, even if you didn't like Freakonomics you might like it.

The book details why and how we've migrated to a market of niches--and why, amid an economy of abundance and choice, the looooong tail matters to marketers. Lots of why's and how's. So I dig it.

Chris walks us through why today's hits are missing the mark and how companies like Amazon, Google and iTunes have leveraged long-tail demand + Internet efficiencies to build strong businesses. He walks us through the genesis of long-tail economics with some interesting back stories on old timers like Sears & Roebuck.

The book's tagline, "Why the future of business is selling less of more.", pretty much says it all--and 'tis a great tag, to boot. Here's where you can buy it and here's la blog. Check out this "Day of the Long Tail" fun:

The Long Tail Chris Anderson

Comments

[paulmcenany]

Great book. I love the fact that a book about niches has become a hit. Perfectly ironic.

I hope you enjoyed your martini (or two)!

P