Mouth-watering marketing...

Some posts just hit the nail on the head--and are clever, to boot. Here's a recipe for a 'Compelling Blog Casserole', compliments of Vaspers the Grate.

• Read quality literature and tech articles. Ponder.
• Mix in your own observations and insights.
• Season with the salt of skepticism.
• Add a dash of controversy spice.
• Toss in a sprig of robust rosemary, for feminine appeal.
• Thicken with the flour of web expertise.
• Make the whole mess connect with audience, by bringing to a slow but vigorous boil, over medium heat, while stirring constantly.
• Dish up while steaming hot.

Yield: Serves 50 million readers.

Note: I requested that Vaspers don a chef hat, get in the kitchen and create a vlog on this. No such luck (yet).

Comments

[vaspers the grate]

My chef's hat has been borrowed by Chef Ligushi and he tossed it to the britpunk Naked Chef, and now I have to blogoclobber that pretty boy to get it back.

Thanks for quoting my Aunt Randy's recipe for Compelling Blog Cassarole. Tasty. Filling. But not fattening. It's the Blue Moon that's doing that to me.

Have a can of Four that I'm afraid to drink.

[Ann Handley]

Here's Poynter's Chip Scanlan's Recipe for a Blog (serve as a tasty side dish):

6 cups freedom
2 1/2 cups experimentation
1/2 cup opinion
2 tsp variety
1/2 teaspoon marketing
Inspiration to taste

...to Chip's recipe, I'd add readers. Because without readers, of course, we're just cooking for ourselves.

[vaspers the grate]

Perhaps we need to also toss in some Blog Ethics Garlic Powder and some Web Content Writing leaven.