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Wednesday, May 24, 2006

Where...oh where...were YOU marketers?

Hot_not_5_2 In my Mad Ave Journal column this week, I discuss last week's Syndicate conference--that was jam-packed with information....but oddly void of marketers (wtf?). The write-up is below but...you gotta vote here.

Just off of last week's Syndicate Conference held right here in the BIG apple. Boasting legends, luminaries and social-media stars from Technorati, Buzzmachine, Linux Journal, ZDNet, Rocketboom, Brightcove, Mommycast, Spinfluencer, The Content Wrangler, SNP, Denuo and many, many more.

Attendees spanned syndicators, aggregators, bloggers, buzz analysts and podcasters but, where...oh where...in the Web 2.0 world were all the marketers? Last time I checked, isn't NYC the so-called marketing capitol of the world?

So we marketers that did show got handed a world of hurt. My on-site polling results are bleak at best: seems marketers are "in denial", "don't get it", "think it doesn't affect B2B markets" and "treat bloggers like suits", since I gather enough of us are sending them 3-page press releases as a buzz-building tactic. Oy!

But the no-shows' loss was this girl's gain. With no moshpits of marketers to claw through, I freely chatted up CEOs, best-selling authors and thought leaders. Talking was good, but listening provided the real payoff: when bloggers realized I was genuinely interested in their beefs, and far outnumbered, I was afforded an unbridled, unhindered Q&A with some of the most influential people in the disruptive era--from which I'll be publishing insights shortly. Stay tuned.

Come to think of it, with the large, loyal following bloggers have amassed--in but a handful of years--I might even say they're some of the smartest marketers I've met. So while the show most definitely lacked marketers, it hardly lacked marketing savvy. The next Syndicate Conference is October 24-25 in San Francisco. I hope more marketers will show (if not, all the more opportunities for me).

As for this week's burning question: What HOT reason do you have for NOT being where your market was? Cast your vote here!

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